When the Freeman Corp was looking for Commercial Photographers in Las Vegas to help tell their very impressive recycling story I was flattered and excited they chose STEVEN JOSEPH PHOTOGRAPHY.
Under the guidance of Mike Lash, the Freeman Corp recycles 95% of everything that moves through their brand new Las Vegas warehouse, and they turn a handsome profit doing it. I thought this was an important and very interesting story to tell.
Working closely with Freeman’s energetic and charming Creative Director, we were able to create some compelling visual examples of just how extensive Freeman’s recycling program is.
Not only does Freeman recycle the obvious things, like aluminum, but they even recycle discarded cigarettes, which are turned into sturdy plastic “bricks”, and plastic soda bottles which are recycled into a printable fabric they use again for exhibit displays.
Where they used to virtually give away scrap aluminum to a local buyer at $0.10 per pound, they now sell the same “scrap” at market rates, currently about $1.00 per pound. My math is probably wrong, but isn’t that a 900% increase in revenue?
Regardless, I’m told that Freeman’s Vegas warehouse now generates significant revenue from its recycling initiative, enough to pay for everyone’s time with plenty left over. What’s not to like about that? Hopefully these photos will help Freeman Corp get the word out about its profitable ultra efficient and highly sustainable use of resources and spread the word about profitable corporate recycling programs.
Mike Lash moved to Vegas following Hurricane Katrina – New Orlean’s loss has been Las Vegas’ gain. Mike is the driving force behind Freeman’s Recycling initiative.The discarded cigarette butts above are recycled into plasic “bricks”, pellets, and other useful things like those shown below.Recycled carpet and plastic soda bottles are recycled into printable fabric for trade show displays like the one below.The plastic soda bottles and carpeting material they recycle are turned into a printable fabric they use again for exhibit displays.One of Freeman’s “trash” compactors is reserved exclusively for compressing and recycling cardboard and other paper products.Where they used to virtually give away scrap aluminum to a local buyer at $0.10 per pound, they now sell the same “scrap” at market rates, currently about $1.00 per pound – a 900% increase in revenue.
You know all those printed signs you see at trade shows? Millions of pounds of those pass through Freeman’s warehouses each year. They’re now recycling virtually all of them, turning them into useful things like printable fabric, plastic “bricks” and other useful manufacturing materials.