While I personally touch, edit, tone, crop, straighten, color correct, tweak, massage and ZINGify every single image that I deliver to my clients, I do almost all of this work in every photographer’s favorite Frenemy, Lightroom.
I do not and cannot take most images into Photoshop for advanced editing, as I’ve done on the above image, as it would slow down edits terribly, further delaying the time between our shoot and the delivery of images. I already take longer than I’d like – promising 6-10 weeks. Doing advanced Photoshop editing every image would probably double that time.
However, every image that makes it into our clients’ albums or wall prints that we print for them DO get Extra Special advanced Photoshop editing Love.
I call Lightroom a Friend because it is the super streamlined way to professionally process thousands of images at a time. It is probably the single most important piece of application software a photographer depends upon.
And depend upon we do, making Lightroom our Enemy, also. Photographers who do not outsource post-processing to 3rd parties (I’ve tried – not happy with the results) spend an enormous amount of time in Lightroom (LR), even though editing photos in LR is dramatically faster than editing in Photoshop or Bridge or anything else.
This is why Lightroom is the Frenemy of every photographer who edits his/her own work.
SO, the moral of this story is, one of the many benefits of ordering an album or wall print from us is that your gorgeous images get even more advanced, super personalized custom editing before they go to print.
And who doesn’t want that?